Charity Today #CharityWeek
Ed Gairdner, COO of The Good Exchange explains the Power of Match Funding.
Charities and other good causes face stiff competition for support are often tasked with bridging the gaps left by cuts to local government budgets. Match funding has been proven to add significant value to charitable fundraising efforts. The key benefits are two-fold: boosting the amount of money raised and encouraging greater collaboration in the process, which increases the likelihood of projects achieving full funding and enhances the overall impact.
Here’s how match funding works: A funder or donor offers their money as a match funding grant, where it is matched on a £1 for £1 basis, doubling the amounts raised on an applicant organisation’s project and incentivising people to fundraise and to give more.
The Good Exchange is a Gold Partner for #UKCharityWeek, organised by Charity Today to give the people of the United Kingdom an opportunity to place awareness of charities and fundraising high-up on the national agenda.
