The Good Exchange has released a new and enhanced donor journey on the platform. With match funding becoming a key driver to help charities drive much-needed donations, the new, informative and streamlined experience will make it faster and easier for everyone to give money through The Good Exchange and clearly see the availability and impact that match funding is making to their donations.
The key updates to the user experience for donors are as follows:
- All fundraising project and donation pages show details of match funding availability with the name of the funder(s) and amounts available giving potential donors a clear idea of the impact that match funding will have on their donation
- Charities receiving donations can download details of opted-in donor contacts to send a thank-you message and a request to add donors to their own marketing databases
- Public project pages also have a separate section that illustrates simply and clearly the current funding position and how much more money is needed
- New online BACS payment functionality that automates and speeds up the process for donors along with new audit trail reporting for charity administrators
- Ability for donor to share their donation on social media including WhatsApp
- Immediate confirmation of donation receipt on charitable organisation’s fundraising project page
- Full details of donation, any match funding amount and Gift Aid included in donor thank you email.
