Charity Today News – Social Media in the Charitable Sector

Charity Today News, by Marina Stedman, Head of Marketing, The Good Exchange – The internet is becoming increasingly mobile. According to the latest Ofcom report into adult media use and attitudes, nearly every adult in the UK now uses a mobile phone (96%), and reliance on these devices is growing. In fact, while the proportion of adults using the internet and the average time spent doing so (just over a day per week) is largely unchanged since the last study, much of this time is now being spent on the move, with smartphones now favoured above desktop computers by the majority of internet users.

Although these digital trends demonstrate that every organisation should be leveraging social media – optimised for mobile – to communicate with their audience, the third sector is lagging behind the commercial sector when it comes to digital as a whole. Our own recent research ‘Technology in the Charitable Sector’, revealed how grant-making organisations use a range of technologies to aid the funding application process and/or measure the impact of funding. The study found low levels of satisfaction with some of the technology that is currently in use, but consensus that technology can help to improve processes.