UK Fundraising – The Good Exchange adds new CRM & WhatsApp features

Online matching platform The Good Exchange has updated its online charitable giving solution to enable the sharing of the information its single application form gathers from good causes seeking funding with the CRM systems used by funders to manage their grant making processes.

Additional new functionality includes integration with WhatsApp, allowing users to add a WhatsApp ‘share’ icon on their organisation and/or fundraising project page. This enables charities and community groups using The Good Exchange as well as visitors to their organisational and fundraising project pages to share links and personalised information with their contacts to publicise fundraising activities and drive more donations