Blog

The Good Exchange is excited to join over 2,000 charities taking part in this year’s #GivingTuesday campaign, to be held on the 27th of November. The campaign was brought to the UK in 2014 by the Charities Aid Foundation (CAF), as an antidote to the mass consumerism surrounding Black Friday and Cyber Monday.

The Association of Chief Executives of Voluntary Organisations (ACEVO) conference took place in London on Thursday 18th October. The one-day event explored different aspects of impactful leadership and offered diverse perspectives on key issues that not-for-profits must face. One of the highlights was a speech given by Dr Pippa Malmgren, co-author of the recently published ‘The Leadership Lab: Understanding Leadership in the 21st Century,’ on the importance of understanding what leadership means today. The main takeaway was the urgent need for a shift in the way we think.

The Good Exchange platform has helped Brighter Futures to increase the profile of a worthy local cause that will provide a huge benefit to the people of Swindon. It has also enabled the Radiotherapy Appeal to reap the benefits from match funding, which is highly motivational, driving fundraisers to the fundraising site because they knew their money would be doubled. Match funding gives applicants the opportunity to reach their fundraising target more quickly by doubling donations (or more) to their projects, which has had a huge impact on the success of Brighter Futures’ Radiotherapy Appeal to date.

This blog by social media expert Paul Wilson of PR Wilson Media covers the 3 Ms of your social media strategy. These 3 key elements are Market, Message and Media. 1. Market – Target audience Planning your social media strategy 2. Message -what matters to them and 3. Media – where do you find your supporters online and how do you manage your presence?

At the Local Government Association’s (LGA) annual conference & exhibition, delegates heard how innovation & best practice can deliver the best local public services for our communities. In addition, Parliamentary Under Secretary of State (Minister for Local Government), Rishi Sunak MP, announced a new “Charity Digital Code of Practice”, backed by £7.5 million of government funding to help councils transform their online services.

So you want to use social media? Where do you start? How do you go about promoting your projects to other potential fundraisers and donors? With limited time and resources, what’s the best way to spread the word? As The Good Exchange team will tell you, the best performing fundraising projects on The Good Exchange platform are consistently those that have a strong online web and social media presence. the main platforms, it’s worth taking a few minutes to plan and prepare! Even if you already have active and established social media accounts, it’s well worth stepping through the process from the planning stage onwards. Follow this simple, field proven 6 step blueprint for sustainable Social Media Marketing success.

The National Council for Voluntary Organisations’ (NCVO) Annual Conference took place in central London this Monday. We were delighted to be selected as the event’s official digital partner for 2018, and the speakers confirmed that while technology has transformed the private sector, the third sector has been slow to evolve thus far. Those responsible for managing charitable funding must now embrace digital to take advantage of efficiently gains, greater transparency and collaboration, which will help to foster public trust and ensure the sector is actively tackling the issues of the day at both a local and national level.