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13th November 2018
Type: Blog
The Good Exchange platform has helped Brighter Futures to increase the profile of a worthy local cause that will provide a huge benefit to the people of Swindon. It has also enabled the Radiotherapy Appeal to reap the benefits from match funding, which is highly motivational, driving fundraisers to the fundraising site because they knew their money would be doubled. Match funding gives applicants the opportunity to reach their fundraising target more quickly by doubling donations (or more) to their projects, which has had a huge impact on the success of Brighter Futures’ Radiotherapy Appeal to date.

Blog – Budget 2018: The Good Exchange responds

30th October 2018
Type: Blog
This week, the Chancellor of the Exchequer Philip Hammond outlined his priorities for taxes and spending in the 2018 Budget. Among the announcements – which include a new £400m digital services tax on tech giants – the Chancellor announced the allocation of £650m funding for social care.

Blog – Planning your social media strategy

2nd August 2018
Type: Blog
This blog by social media expert Paul Wilson of PR Wilson Media covers the 3 Ms of your social media strategy. These 3 key elements are Market, Message and Media. 1. Market – Target audience Planning your social media strategy 2. Message -what matters to them and 3. Media – where do you find your supporters online and how do you manage your presence?

Blog – Integration of On-line Giving Platforms with CRM Solutions

24th July 2018
Type: Blog
These days many businesses invest in CRM technology to aid in this process, typically opting for a cloud-based system (e.g. Salesforce, Microsoft Dynamics etc) allowing a company to interact with current and potential customers and keep a single point of record of each customer’s relationship with their business. The rapid growth of the platform has led to the need for a dedicated Enterprise Level CRM that integrates with other platforms.

Blog – The Good Exchange looks back on The 2018 Local Government Association Conference

10th July 2018
Type: Blog
At the Local Government Association’s (LGA) annual conference & exhibition, delegates heard how innovation & best practice can deliver the best local public services for our communities. In addition, Parliamentary Under Secretary of State (Minister for Local Government), Rishi Sunak MP, announced a new “Charity Digital Code of Practice”, backed by £7.5 million of government funding to help councils transform their online services.

Blog – The Good Exchange looks back on Fundraising Week 2018

13th June 2018
Type: Blog
Third Sector’s 2018 Fundraising Week took place in late May, with two days of insight on offer at the Fundraising Conference. With so much taking place across the sector, the event was well attended by fundraising professionals. Topics covered included lessons learned after the GDPR deadline in May, fundraising tips for small charities and how to use technology to close the funding gap and enhance your marketing.

Blog – Six Steps to Social Media Success

9th May 2018
Type: Blog
So you want to use social media? Where do you start? How do you go about promoting your projects to other potential fundraisers and donors? With limited time and resources, what’s the best way to spread the word? As The Good Exchange team will tell you, the best performing fundraising projects on The Good Exchange platform are consistently those that have a strong online web and social media presence. the main platforms, it’s worth taking a few minutes to plan and prepare! Even if you already have active and established social media accounts, it’s well worth stepping through the process from the planning stage onwards. Follow this simple, field proven 6 step blueprint for sustainable Social Media Marketing success.

Blog – The Good Exchange reports back from the 2018 NCVO Conference

18th April 2018
Type: Blog
The National Council for Voluntary Organisations’ (NCVO) Annual Conference took place in central London this Monday. We were delighted to be selected as the event’s official digital partner for 2018, and the speakers confirmed that while technology has transformed the private sector, the third sector has been slow to evolve thus far. Those responsible for managing charitable funding must now embrace digital to take advantage of efficiently gains, greater transparency and collaboration, which will help to foster public trust and ensure the sector is actively tackling the issues of the day at both a local and national level.

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